Show me the Money! Crowdfunding Your Indie Film with Victoria Westcott - that's me!

Woohoo! So excited that this workshop is almost sold out already!

SHOW ME THE MONEY!!
Crowd Funding your Indie Film with
Victoria Westcott

Victoria, BC, March 17th , 2011 -

This will be a hands-on, interactive workshop to help filmmakers learn the ropes of crowd funding from the first idea to the final two minutes. Victoria will focus on what lessons she learned in her own crowd funding campaign (she raised $20,000 for her feature film Locked in a Garage Band) and will use examples from other recently successful campaigns.

“As a group, we will examine what works, what doesn't, and what we can do for our own projects,” says Westcott.

The workshop will be a hands on opportunity to look at what will work for individual projects.

“Whether you're in pre-production, production or post-production - all types of projects can use crowd funding so let's help each other with planning different fundraising campaigns,” says Westcott.

Victoria Westcott - Producer

When she was sixteen-years-old, Victoria convinced the good people of Nepean, Ontario to give her enough money to fund an eco-trail building excursion through the jungles of Costa Rica. Sheʼs been convincing people to give her money for her intrepid endeavors ever since. From volunteering for a cataract surgery in Bangladesh to working in an English school in Guatamala, Victoriaʼs ability to put words (and dollars) into action knows no bounds. And since she already owns and operates a successful recruitment company, what better career path than independent movie producer?

Her vast experiences in both the cuddly world of volunteerism and the cutthroat world of business have proven to be the ideal preparation for writing (and sticking to!) budgets, hiring great cast & crew and getting through all the legal aspects of filmmaking.

Most recently, Victoria & her writer/director sister, Jennifer Westcott, managed to "crowdfund" $20101 for their upcoming feature film, Locked in a Garage Band. 68% of those funds were raised on the final day - in the last 10 hours mostly through Twitter & Facebook.


The Details:
Date: April 2nd, 2011
Time: noon-5pm
Place: CineVic 1039 Lee Ave. Suite #1931
Price: $20 CV/MN/VIFPA members $25 non-members


For Information Contact:
Krista Loughton office@cinevic.ca 250-389-1590
Link to the event on Facebook: http://www.facebook.com/event.php?eid=143185959080589

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About CineVic
Cinevic is an artist run cooperative facilitating the expression of unique, innovative voices in the ever-evolving language of film.
We are located in Victoria, BC, Canada at 1939 Lee Ave. Suite #1931 -- office hours are Mon-Fri 9:00am to 1:00pm.

Crowdfunding WIN! Or How to Raise 65% of Funds in a Day

Wow. Can you believe that graph?!

If you missed it, Friday March 4th was a pretty cool day in the life of Locked in a Garage Band. Our kickstarter campaign ended at 9:54pm and we just managed to raise the $20 000 needed with 2 minutes to spare. Kickstarter is an "all or nothing" platform, so if we didn't raise what we asked for, no money would have changed hands. The fact that we raised 65% on the final day is huge, and for those of you on twitter on the day, you could see the pledges coming in from around the world.

Just a week ago, I had an experience of a lifetime in attending Elton John's Academy Awards Viewing party. Friday night beat that.

Not to say the party wasn't everything I thought it would be. It was. And more. But having hundreds (maybe even thousands?) of people around the world tweeting about our movie, making pledges and increasing their pledges was absolutely incredible.

It was the best day of my life.

So how did it start?

I woke up at 7:30am to a tweet from @LordBronco in Portland telling me to get up & start tweeting. We had both participated in @LMcNelly's epic kickstarter win (in which he raised $7000 on the final day of his campaign "A Year Without Rent", also mostly through twitter), so I trusted Lord's advice. I've never met him in person, nor have I ever met Lucas McNelly - but I just knew I should listen to him.

Throughout the day, Lord Bronco gave me tips that I followed. He told me to tell stories about the cast & crew, to give some insights into the movie and the shooting of our teaser/trailer. I took it one step further and told stories about my sister & me and how we grew up on a farm outside of Ottawa. I tried to be funny, I tried to type fast, and I tried to be honest. My sister took over for about 30 minutes while I took a much needed break to purchase wine, and while I was gone she told funny stories about me. Some were true, and some weren't. She's a screenwriter after all.

I was told to be careful not to tweet more than 350 times in an hour, which I laughed at. How could anyone tweet 5-6 times/minute? But I remembered that Lucas got kicked out of twitter in the final hours of his kickstarter campaign, so I tried to be careful.

There were moments when we thought we wouldn't make it.

There were moments when we thought we were losing our minds.

At one point, I offered to name my first born after the next backer and 2 people backed us at about the same time - Dom Zook and Vanda. That was funny. So funny that I had tears streaming down my face at the twitter discussion I was having with complete strangers around the world. I think Vanda's in Prague, and Dom Zook is in LA.

We loved the comments from people pouring in to encourage us to keep tweeting. In the last hour, I think my entire twitter stream was about our movie. Whatever else people had been tweeting about was silenced in my world.

In the last few minutes I was eventually kicked out of twitter. We raised the money at 9:52. I had just enough time to tweet "APPLAUSE!" and twitter booted me out. What timing!

Today, a journalist from ATV called me to do an interview about the incredible last minute success of our kickstarter campaign. Another journalist from Douglas Magazine set up an interview with me for Wednesday afternoon. You know what's awesome about all that? I'm not having to come up with great press releases! The media is calling us! YEAH! That's the way we like it. Any indie filmmaker will tell you that.

When we researched how others were successful with kickstarter, we found blog posts that really helped us. So I'm hoping to write a post that tells you a bit more about how we worked on the campaign and what worked for us.

I'll also share a bit about what to say to people who say things like,

"Have you heard about indi-go-go? You get to keep whatever you raise even if you don't get the full amount!"

My answer:

"Oh yeah? Interesting. I'll have to check it out. Thanks for the tip, but we like the 'go big or go home' approach and we think we'll get it,"

What I was really thinking was

"Uh yeah we've heard of indi-go-go! Of course we have. We've done our research! And we chose kickstarter because we want more than a couple of grand! AND WE'LL GET IT! Someone else raised $100,000 for their feature film. We can raise $20 000. I used to go door to door for Greenpeace. Now we have the internet! Just you watch. We'll show you."

See why I didn't actually say what I was thinking?

A whole lot of people will offer advice. Some of it you'll listen to, and some of it will cause you to cringe. Sometimes you'll wonder what the hell you were thinking when you clicked "sign up." But if you believe in your project, and you're able to put your life (and pride) aside for a month or more, then you're good to go.

Anyway, more to come on my thoughts on crowdfunding. If you have any questions now, please let me know in the comments section! This really is an incredible filmmaking community and I'm happy to share my experience with anyone who asks.

On Patience & How I Need Some

When I was at the Austin Film Festival this past October, I kept hearing fellow filmmakers tell us newbies that we needed to learn patience.  Our first scripts probably wouldn't be the ones to sell, and it takes 6-10 years to make it in the industry.  "Just be patient," we were told.  I probably heard those statements in various forms about 20 times over the 9 day festival.

As a former primary school teacher, I like to think I can be patient.  Key word: can.  It doesn't mean I like to be. In fact, I think that's why I enjoyed teaching in primary schools - those kids move fast!  I had to move faster than the kids, keeping one step ahead of them at all times, particularly in inner city schools in London, England - or else fights would break out, kids would be hurt and I'd ultimately feel like a really rubbish teacher (like my use of "rubbish" there? Oh, the British! I love them so).

But now, I'm making movies.  And let me tell ya - it takes a whole lot of time to go from point A to point B in the movie world. And we're moving ridiculously fast according to our film-making friends who have already made their first features.  Apparently, it takes at least a year to go from script to final movie.  We're doing it in 6 months. 

Jen, the writer/director in our sister-filmmaking team is much more patient than I am.  She's already written 12 scripts, had a bunch of options and a Praxis contest win, and she manages to write while her 3 kids are running around the house around her.  I'm not even kidding.  I call it the circus over there. 

Our website's not done yet, so we're holding off on the kickstarter launch until it is.  Any day now folks!  At least the teaser is out there and getting loads of great reviews & retweets on twitter.  Now, my patience is being tested as I click "refresh" a gazillion times a day to see how many people have seen it.  I hope to reach a level where I stop refreshing.  If you haven't seen it yet, here it is.

Please share it!

Also, if you have any tips or tricks for learning to be more patient - send them my way.   I need all the advice I can get!

Riding the wave of emotions. How do creative types deal?

Yesterday, I tweeted:  

VictoriaWestcot Riding the wave of emotions from "OMG this is frikkin' awesome!" to "This is getting real & now I'm scared!"... how do creative types deal?

I received a flurry of amazing replies from fellow filmmakers.  Here are a few of my personal favourites:

@GlynisMitchell booze

@rfontaine71  Know the feeling. The more awesome things get, the scarier they get. Just means the payoff is better when you rock it! 

lmcnelly We drink. A lot. 

d0kk amen RT @lmcnelly We drink. A lot.

britmic And some more RT @d0kk amen RT @lmcnelly We drink. A lot.  

montoure - Elation can look like fear from the wrong angle. Just remember why your heart is racing and you'll be fine. 

drawclose I'm a cork. No matter how deep I dive, I always surface

Lanceliot #HowIDeal sweets, mind numbing electronica music, walking by water, incense, writing about it, tea, espresso, booze, movies

I must admit that my consumption of wine has increased since venturing on this filmmaking business.  At least I'm not alone in that one eh?

I really appreciated the outpouring of love from filmmakers all around the world, most of whom I've never met, but they piped up to offer advice.  Makes me love this journey even more.

Thanks tweeps.
  You rock my socks.